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Dale's Seasoning was first bottled in Birmingham in 1946. Since its creation as the "house marinade" for Dale's Cellar Restaurant, we have discovered that people are using Dale's in a multitude of recipes from sauces to
salad dressings and everything in between.
Jake Levine founded Dale's Restaurants in 1946 and expanded the business to include nine locations, six of which were in Southern cities outside of Birmingham. Jake ran the two Birmingham restaurants until his death in 1966 when his wife, Estelle, took over his role in the business. Jake was a true pioneer in the restaurant industry, introducing many innovative concepts and techniques that are industry standards today.
As Dale's Cellar Restaurants' reputation grew to areas outside of Birmingham, demand grew throughout the Southeast for other Dale's Restaurants. In 1963, Dale's opened a location in Panama City Beach, Florida. This was the first location that wasn't built in the cellar of a building. The decor in this location changed somewhat to reflect the Florida environment, and several of the classic dale's seafood recipes were developed at this location.
lt is hard to believe that fifty years ago patrons of Dale's Cellar who requested a bottle of dale's Seasoning could only be accommodated by filling a soft drink bottle with the sauce. But times have changed, and so have we. However, one of the many things that has remained constant throughout our history is the high level of family involvement and commitment to our employees and loyal customers, that we have enjoyed and maintained over the years. Dale's Seasoning is a family recipe, one we are pleased to share with our valued customers, acquaintances and family friends. While we are very excited about our next fifty years and the prospects that they hold, we will always remain mindful of our past as it will continue to play a major role in our future.
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